Our commitment to your privacy

Effective date September 1st 2023, Version 1.0.0.


Welcome to Understand Labs s.r.o. (“Understand Labs”,“we”, “our”or “us”). Understand Labs develops data and information presentation products for web and mobile devices.

We value your privacy and take it very seriously. We strive to collect the minimal information necessary to provide you with an excellent service, a product experience, and appropriate security measures.

Understand Labs does not sell or rent your data to anyone.

You own all your data, while we strive to give you full transparency and control over it.


This privacy policy applies whenever you access our products, website understandhq.com, use our services, or interact with us.

This document outlines:

  1. What personal information we collect, how and why.
  2. How we use this information and who we share it with.
  3. How long we store this information and how it is secured.
  4. What choices, rights, and controls you have regarding your information.
  5. How we protect the information we collect.

Personal information we collect

We value your privacy and always strive to collect minimal information necessary to provide you with excellent service, a product experience, and appropriate security measures.

We collect personal information when you use our service, when you communicate with us, and when other sources provide it to us, as further described below.

Information you provide to us

When you register

When you request to join the waiting list or sign up to our application, we may collect and process the following categories of personal information:

  1. Full name
  2. Email address
  3. Information about your use of Understand Labs services
  4. Any further information you share with us

When you communicate with us

When you contact us over email, social media, communication application, or book a demo, onboarding session, or support call with us, we may collect and process the following categories of personal information:

  1. Full name
  2. Email address
  3. Call recordings
  4. Content of your messages and attachments

When you respond to the survey

We will collect your full name and email address when you include it in your response to our survey.

Information collected automatically


When you visit our application, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit.


Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem.


Cookies are small, encrypted text files placed in device browsers to store their preferences. We do use these types of cookies:

Essential / strictly necessary

We use only first-party, strictly necessary cookies for operating and providing you with access to our services.

Most internet browsers allow you to erase cookies from your computer hard drive, block all cookies (or just third-party cookies), or warn you before a cookie is stored on your device. Please note that if you choose to block all cookies, you will not be able to access or use our services.

Information from third parties

We may obtain your personal information from other sources. For example, when you register or login to our application using Google, Google will provide us with personal information that you made available through your privacy settings.

Why we collect personal information

We only use your personal information to help you conveniently and securely use our products when we have a legitimate reason to do so. This includes:

  1. Creating and maintaining your user account in the Understand Labs application.
  2. Providing you with strong security measures.
  3. Communicating updates about our products and services.
  4. Contacting you regarding updates to our company policies.
  5. Responding to your inquiries, comments, requests, or concerns.
  6. Providing technical, product, or other support.
  7. Requesting your participation in product research or surveys.

Understand Labs does not sell or rent your data to anyone.

How long is personal information stored

We will keep the personal information you provided to us for as long as you have an Understand Labs account to ensure continuity of the service. You can always delete your account or request us to delete it, in which case your personal information will be deleted immediately.

With whom do we share personal information

We don't share your personal information with third parties except in these necessary situations:

  1. Provisioning our services
  2. Providing secure authentication and authorization
  3. Administration purposes
  4. Communication purposes

We use trusted third-party providers that, in some instances, process your personal information on our behalf. Understand Labs uses the following categories of providers (sub-processors):

  1. Hosting and data centers
  2. IT tools/providers
  3. Business administration tools
  4. Marketing and communication tools

Your privacy rights and choices


By providing personal information to us, you understand that we will collect, hold, use, and disclose your personal information in accordance with this privacy policy. You can, of course, decline to disclose your personal information to us. You also have the right to object to or opt out of certain uses of your personal information. However, please be aware that doing so may limit your ability to fully benefit from our products and services.

Information from third parties

If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about someone else, you represent and warrant that you have that person’s consent to provide the personal information to us.

Email Communications

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Please note that you will continue to receive transaction-related emails regarding products or services you have requested. Additionally, we may send you certain non-promotional communications regarding us and our services, and you will not be able to opt out of those communications (e.g., communications regarding the services or updates to this Privacy Policy).

Right of access

You are entitled to be informed about what personal information we process about you, for what purpose, and how the recipient of your personal information uses it. Please contact us at privacy@understandlabs.com to receive these details.

Right to rectification

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us at privacy@understandlabs.com. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

Right to erasure

You are entitled to request the erasure of your personal information that we hold about you. Please be aware that we might be allowed or even obliged to keep some of the personal information despite your deletion request. This includes mainly situations where we need to process your personal information for compliance with legal obligations or for the exercise and defense of legal claims. If you wish to delete your personal information, please contact us at privacy@understandlabs.com.

Right to data portability

You have the right to receive the personal information you provide us with and of which we are the controller in a structured, commonly used, and machine-readable format, and to have it transmitted to another controller where technically feasible. Please contact us at privacy@understandlabs.com if you wish to obtain your personal data.

Right to file a complaint

If you believe that we have breached relevant data protection law and wish to make a complaint, please contact us at privacy@understandlabs.com and provide us with full details of the alleged breach, and we will promptly investigate your complaint and respond to you in writing. We will set out the outcome of our investigation and the steps we will take to address your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Right to receive equal service

We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer (for example, processing transaction data), we will not deny you goods or services, charge you different prices or rates for goods or services, including granting discounts or other benefits, imposing penalties, or providing you with a different level or quality of goods or services.

How we secure personal information

We do our best to keep your private information secure and safe. We take appropriate measures to protect your personal information, including, but not limited to:

  1. Encrypting all your personal information
  2. Conducting regular penetration testing
  3. Ensuring that premises where personal data is stored have appropriate physical security

However, data leaks and malicious attacks do happen. Please understand that while we do our best to protect your data, providing your personal information is at your own risk.

Children under the age of 13

Our application is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, please do not provide any personal information to us.

Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we may include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy, which they will be required to assume as the basis for any ownership or use rights we have over such information.

Limits of our policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices.

How to contact us

Please do not hesitate to contact us at privacy@understandlabs.com with any questions or concerns regarding your privacy. We will get back to you as soon as possible, usually within a few business hours.

Changes to this policy

This privacy policy was last updated on September 1st, 2023. When we adjust our privacy policy, we will email all account holders and post the most recent version here. Once posted, the new privacy policy shall be effective immediately.

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